AMD Refocuses Production on Radeon RX 9070 XT Graphics Cards

AMD is reportedly adjusting its graphics card production strategy, placing greater emphasis on the Radeon RX 9070 XT model over the standard Radeon RX 9070. Industry sources, including PROHARDVER, indicate that AMD is reallocating manufacturing resources to prioritize the higher-end Radeon RX 9070 XT, which carries a manufacturer’s suggested retail price (MSRP) of $599.

Production Costs and Strategic Shifts

Both the Radeon RX 9070 XT and the non-XT version are built using the Navi 48 GPU die and feature 16 GB of GDDR6 memory. This shared architecture results in similar production costs for both models. However, with memory pricing currently acting as the primary cost constraint, AMD is choosing to focus on the SKU that delivers a stronger profit margin and better reflects the engineering investment in the Radeon RX 9000 series.

The non-XT variant utilizes a Navi 48 XT die, which is likely a lower-binned version of the Navi 48 XTX die found in the XT model. Despite the nearly identical hardware, the Radeon RX 9070 XT commands a roughly 9% price premium over its non-XT counterpart. This pricing strategy makes the XT model a more attractive option for AMD from a profitability standpoint.

Impact on Radeon RX 9070 Production and Market Availability

While the focus is shifting toward the Radeon RX 9070 XT, AMD is not discontinuing the standard RX 9070. Production of the non-XT model will continue, albeit at a reduced capacity. This adjustment is not expected to result in shortages, but it does signal a clear preference for the higher-end SKU in AMD’s manufacturing plans.

Collaboration with Add-In Card Partners

AMD is also working closely with its add-in card (AIC) partners to manage memory pricing and ensure stable supply chains. These collaborations are designed to help maintain consistent availability and reduce price volatility for current-generation Radeon graphics cards. While market conditions can always change, AMD’s proactive approach is intended to support both stable pricing and reliable product availability for consumers and manufacturers alike.