GeForce RTX 5090 Prices in Germany Surge Past €5,000

The price of NVIDIA’s GeForce RTX 5090 graphics cards in Germany has soared to unprecedented levels, with the lowest listing on Geizhals now at €5,242.94 for the INNO3D iCHILL Frostbite Pro. According to reports from Hardwareluxx, there are currently no RTX 5090 models available below €5,200 in the German market, and several mainstream variants are approaching the €5,500 mark. For context, the same card was priced at approximately €3,029 in January, representing a staggering 73% increase in just eight months.

NVIDIA’s own Founders Edition RTX 5090, when available, remains at its official price of €2,099. However, custom models from board partners are now selling for more than double that amount, highlighting the severity of the price escalation.

Global Impact: RTX 5090 Prices Climb in the US and Beyond

This pricing crisis is not limited to Germany. In the United States, RTX 5090 cards have also breached the $5,000 threshold. Despite the widespread concern among consumers and enthusiasts, NVIDIA has yet to issue a public statement addressing the situation. Instead, the company has focused on limited event-based promotions, such as those at PAX West, where a small number of units are sold at MSRP. These efforts, however, do little to address the broader pricing challenges faced by the majority of buyers.

What’s Driving the Price Surge?

The primary factor behind the skyrocketing prices appears to be the rising cost of GDDR7 memory, which is in high demand due to the ongoing boom in artificial intelligence applications. Board partners have been passing these increased costs directly to consumers for several months. Industry leaks from late last year had predicted that RTX 5090 prices could reach $5,000 by 2026, but the current situation has accelerated that timeline, largely due to the memory shortage rather than any official change in MSRP.

With the supply of GDDR7 memory showing no signs of improvement, it is unlikely that RTX 5090 prices will decrease in the near future. The ongoing shortage continues to put upward pressure on costs, making high-end graphics cards increasingly inaccessible for many consumers.